Mara de Lange is an experienced marketing professional with over 17 years in the digital marketing and e-commerce sectors. Currently serving as Operationeel directeur and co-owner at Woeler since January 2016, Mara focuses on delivering measurable results for SME and franchise clients in the home industry through a variety of marketing strategies, including social media advertising, Google Ads, SEO, and content marketing. Additionally, Mara operates as a freelance online marketeer for e-doings, providing expertise in Google Ads, web analysis, and affiliate management. Previous roles include Loyalty & Engagement Marketeer at Prooflink, E-Commerce Manager at BigDennis.com, and E-Commerce Manager for GSM.nl at Elders Websales, where responsibilities encompassed online campaigns, conversion optimization, and external IT collaborations. Mara holds a Bachelor of Commerce degree from Inholland University of Applied Sciences.
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