Amy Ellman Godfrey

Amy Ellman Godfrey is an accomplished UX and design manager with extensive experience in eCommerce, currently leading UX, design, and conversion rate optimization (CRO) at Woolworths since July 2016. Previously, Amy held a managerial role in UX and design at Standard Bank Group, focusing on improving user experience across digital platforms. Amy's career includes key positions at NATIVE VML, Stonewall, Lightedge Technology, Synergy, and Signatures, contributing to various interactive design projects. Amy holds a degree in Multimedia Design and Production from City Varsity Cape Town and recently completed a degree in Data Analysis from the University of Cape Town.