Ciel Lim

Ciel Lim is a experienced professional in consumer insights and market research, currently serving as a Consumer Insights Manager at Workforce Singapore since April 2022, where data-driven insights are generated to enhance the job search experience and career aspirations of jobseekers. Previously, Ciel worked at Sony Electronics in the Regional Consumer Insights role, managing market research and vendor relationships across the APAC region while leading the development of a customized Power BI dashboard for CRM analytics in Southeast Asia. Ciel's career began at Kantar TNS as an Associate in market research and client servicing, followed by a role as a Solutions Engineer at Acme Associates, focusing on project management for data center construction. Ciel's educational background includes a Bachelor of Engineering with Honours in Mechanical Engineering from Nanyang Technological University Singapore, complemented by 'A' Level studies in the Science Stream at Pioneer Junior College.