Deb Hawkins

Deb Hawkins has a diverse work experience that spans over several decades. Deb is currently serving as the WHiQ Analytics & Optimization Program Manager at Workhuman since April 2022. Prior to that, they held the position of Senior Analyst, ECommerce Data & Analytics at the same company since March 2019.

Before joining Workhuman, Deb worked as a Web Analytics Specialist at Commonwealth Financial Network from October 2017 to March 2019.

From July 2015 to October 2017, Deb served as the Web Strategy Manager at Upromise, where they utilized analytics to drive customer acquisition and engagement strategies.

Additionally, Deb has experience as a Business Intelligence Analyst at International Data Group (IDG) in 2015, Sr. Marketing Analyst and Web Analyst at Cramer from 2011 to 2015, and Business Systems Analyst/Web Analyst at Massachusetts Financial Services, Inc from 2000 to 2011.

Furthermore, they worked as a Programmer Analyst III and Project Manager at MFS from 2000 to 2011.

Deb started their career in the financial industry, working as a Customer Service Representative at State Street Research from 1997 to 1999, Keyport Life Insurance Company from 1993 to 1995, and Shearson Lehman Brothers from 1991 to 1993 as a Brokerage Assistant.

Deb Hawkins has a Bachelor of Arts Degree in Political Science and Economics from the University of New Hampshire, Durham. Deb also attended Framingham South High School. In addition to their formal education, they have obtained several certifications including Workhuman Certified Professional, Data Visualization for Marketers from LinkedIn, Introduction to R Course from DataCamp, Google Analytics Individual IQ Exam from Google Analytics, CWA Badge (Certified Web Analyst) from the Digital Analytics Association, Email Marketing Certification from HubSpot, and Inbound Certification from HubSpot.