Diane Frick

Diane Frick is an accomplished professional with extensive experience in digital strategy, customer experience, and marketing across various organizations. Currently serving as GM Digital & Data at Workwear Group, Diane leads a cross-functional team focused on enhancing digital products and customer experiences through innovative strategies in ecommerce, UX, and data analytics. Prior roles include Head of CX & Digital at Workwear Group, where significant digital transformations were achieved, and Director of Marketing, Brand & CX Strategy at Vamplify, where Diane developed tailored marketing solutions. With experience as a strategist in customer loyalty at Arkade and previous managerial roles in various marketing capacities, Diane has consistently driven operational excellence and customer-centric initiatives across diverse industries.