Yelena Sersch

Yelena (Fortenko) Sersch is an experienced professional in business development and programmatic partnerships, currently serving as the VP of Business Development & Programmatic Partnerships at World of Good Brands. Prior roles include VP of Business Development for North America at MOBKOI, and Senior Director of Strategic Publisher Development at LiveRamp. Yelena has also held several positions at OpenX, including Senior Director and Director of Business Development focused on mobile, as well as Senior Manager of Business Development in the mobile sector. Yelena's career began at RockYou as a Senior Mobile Publisher Manager. Yelena holds a Bachelor of Science degree in Marketing from the University of Pittsburgh.