Sameya Atique

Sameya Atique is a seasoned CRM Manager with extensive experience in developing and executing customer relationship management strategies across various sectors. Currently at WorldRemit, Sameya oversees automated retention and cross-life strategies, utilizing tools like Braze for complex automations and collaborating with cross-functional teams to enhance customer journeys and reduce churn. Previously, Sameya successfully implemented CRM programs at Bleach London and Esme Learning Solutions, focusing on customer activation and retention through data-driven insights and email marketing. With a robust background in leadership roles at Capgemini, Treatwell, and thetrainline.com, Sameya brings a wealth of knowledge in customer lifecycle management and marketing automation. Educational qualifications include a BA in Business Administration (Marketing) from London South Bank University.