Beatriz Velilla Costea

Beatriz Velilla Costea serves as the Head of Strategic Planning at WOW concept since July 2021. Prior to this role, Beatriz held several positions at El Corte Inglés from December 2015 to August 2021, including Strategy & Business Analyst and Senior Buyer & Strategic Planning, where responsibilities involved optimizing business strategy, stock control, product selection, and budgeting. Beatriz also gained experience as a Category Management professional at Beiersdorf, focusing on market and shopper analysis, and as a Strategy Consultant at Bluecap Management Consulting, specializing in business plans and multichannel strategies. Beatriz holds a Bachelor of Business Administration and a Bachelor of Laws from Universidad Autónoma de Madrid, and completed a Digital Marketing & Ecommerce expert program at ThePower Business School. Additionally, Beatriz studied at the University of Liège and Colegio Paraiso Sagrados Corazones.