Riccardo O.

Riccardo O. is a seasoned professional with extensive experience in eCommerce and digital marketing, currently serving as Commercial & Customers Director (CPhyO) at WOW Shop since September 2021, focusing on innovative "Phygital" shopping experiences. Prior to this, Riccardo held various leadership roles at ASOS.com from June 2011 to July 2019, including Head of eCommerce with responsibilities across multiple international markets, where significant revenue growth and operational strategies were implemented. Additional experience includes roles in digital marketing at Bestshopping.com, senior research at Sterling International, and project management at JAGGAER. Riccardo's academic background includes a BA (Hons) in International Business from Nottingham Trent University, a Retail Management degree from MIP Politecnico di Milano, and various certifications in marketing and eCommerce.