Santiago Asuar

Santiago Asuar is a seasoned retail professional with extensive experience in leadership roles within the retail sector. Currently serving as Chief Retail Officer at WOW concept since September 2019, Santiago Asuar has successfully negotiated pivotal retail spaces and managed real estate ventures. Prior to this, Santiago Asuar held the position of Regional Retail Operations Manager for El Corte Inglés in Madrid, where achievements included reorganizing commercial offerings, optimizing retail spaces, and significantly increasing sales. Santiago Asuar's career began with positions at notable firms including CBRE, JLL, and Lendlease, and educational qualifications include a Master in Distribution and Retail and multiple Executive MBA degrees from prestigious institutions.