Vanda Ferrao has a diverse work experience in marketing and brand management. Vanda is currently working as the Chief Marketing Officer (CMO) at WOW Skin Science since November 2022. Prior to this, they held the position of Head of Marketing at FreshToHome Foods Private Ltd from December 2020 to November 2022.
Before joining FreshToHome, Vanda served as the CMO at Third Wave Coffee Roasters from November 2019 to November 2020. Vanda also held the position of Head of Marketing at Licious - Born to meat from October 2018 to November 2019.
Vanda's career began at Britannia Industries Limited in 2011, where they held various roles. Vanda was a Group Product Manager responsible for the Milk Bikis brand, the third largest and most profitable brand in Britannia, from August 2016 to October 2018. In this role, they led marketing and innovation efforts, revitalized the brand through product, packaging, and communication revamp, and expanded its presence in new markets.
Prior to that, Vanda was a Product Manager at Britannia NutriChoice from December 2013 to December 2014. Vanda successfully drove growth and repositioned the brand through innovative activations and packaging revamp.
Vanda also worked as a Trade Marketing Manager at Britannia from July 2011 to December 2013. Vanda was responsible for driving growth and market share in the premium biscuit categories in the Modern Trade Channel.
Earlier in their career, Vanda gained experience as a Brand Manager at Lindt & Sprungli and Merck Consumer Care in 2009. Vanda also worked as a Brand Manager and Management Trainee at Nicholas Piramal Consumer Products from 2006 to 2009.
Overall, Vanda Ferrao has a strong background in marketing and brand management, with experience in leading marketing strategies, driving growth, and implementing innovative initiatives in various industries.
Vanda Ferrao attended Goa University, where they obtained a degree in B.Pharm Sc. Vanda then went on to study at SVKM's Narsee Monjee Institute of Management Studies (NMIMS), where they completed their MBA. Additionally, they also studied at the Narsee Monjee Institute of Management Studies in Mumbai, but no specific degree or field of study is provided in the information.
Sign up to view 15 direct reports
Get started