Oscar Villavicenzio

Oscar Villavicenzio is a seasoned media professional currently serving as the Programmatic Media Manager at Wray Ward since September 2022. In this role, Oscar manages programmatic investments across various demand-side platforms such as DV360, The Trade Desk, and Amazon E-Commerce, collaborating with planning and strategy teams to align with client objectives. Prior experience includes a position as Specialist in Digital Platforms at Fitzco, where Oscar oversaw paid search, programmatic, and social investments for national clients, optimizing campaigns across multiple digital channels. Earlier experience as Associate Media Buyer at Canvas Worldwide involved supporting buying teams and gaining proficiency in media purchasing processes. Oscar holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from The City College of New York, where studies were focused on identifying new opportunities in the advertising sector.