Alex Wettreich

Alex Wettreich is the current Head of Sales at Writer. Prior to this, they were a Sales Leader at Airtable from February 2020 to December 2021. Before that, they were the VP Sales at Tenfold from May 2017 to February 2020, where they led the sales org and successfully restructured the sales motion to increase productivity by 267%, improve the win rate by 90%, increase the average ARR by 75%, and decrease the average sales cycle by 11%.

From February 2014 to May 2017, Alex was a Sales Lead at Dropbox, where they built and led the midmarket direct sales team in Austin with responsibility for the Mid-Atlantic and Southeast US, and Eastern Canada. Alex designed and implemented a repeatable sales playbook and talent development framework which resulted in an ACV attainment of 123% over their tenure.

Prior to Dropbox, Alex was a Sales Director at GoodData from October 2012 to February 2014, and an Enterprise Account Executive at Convio/Blackbaud from January 2012 to October 2012. Alex started their career at Convio in December 2003 as a Team Lead for Client Account Executives and remained in that position until January 2012.

Alex Wettreich has a B.A from The University of Texas at Austin in Plan II Honors/Theirtory Honors. Alex is certified in Force Management from Command Of The Message.

Some of their coworkers include Waseem Alshikh - CTO & co-Founder, Danielle McGuire - Head of People, and Christian Westcott - Head of Inbound Marketing. Their manager is May Habib, CEO & co-Founder.