Carolina Anauate

Latam Sr. Marketing Manager at WS Audiology

Carolina Anauate is a seasoned marketing professional with extensive experience in strategic planning and brand management, currently serving as the LATAM Senior Marketing Manager at WSAudiology since September 2021. Carolina's expertise spans multi-brand management, digital marketing strategies, product launches, and customer journey optimization. Prior to WSAudiology, Carolina held various roles at GE Healthcare from February 2011 to August 2021, including LATAM Digital Selling Manager and LATAM Services Marketing Manager, where responsibilities included omnichannel strategy, eCommerce, campaign management, and team development. Carolina's educational background includes a specialization in Marketing from Digital House Brasil, a Bachelor's degree in Communication and Public Relations from Faculdade Cásper Líbero, and a postgraduate degree in Business Administration from Universidade Presbiteriana Mackenzie.

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