Jose Maria (Joe) Fregoso

Joe Fregoso has over 20 years of experience in business development, sales, and leadership roles in the media and technology industries. Jose Maria (Joe) is currently the Director of Business Development for Wurl, where they lead the News & Information and LATAM divisions. Prior to this, Joe worked as the Business Development Director for the Americas at MEDIAGENIX.

From 2015 to 2018, Joe worked at Ooyala as the Regional Director of Sales for Latin America. In this role, they were responsible for managing the sales team and overseeing the sales cycles of various video platforms and solutions in the LATAM markets.

Before joining Ooyala, Joe was the President and Founder of WLA Media LLC, a publishing company in South Florida. Jose Maria (Joe) successfully launched three lifestyle boating magazines and developed overall strategy and sales operation plans for the company.

From 2005 to 2013, Joe held multiple roles at Research In Motion (now BlackBerry) in Latin America. Jose Maria (Joe) served as the Managing Director for Mexico and Central America, where they directed all phases of the business and focused on increasing profitability and retaining subscribers. Joe also managed BlackBerry's business in Latin America with the leading wireless services provider, America Movil Group, and introduced BlackBerry to the Mexican market.

Joe began their career at Maytag as a Key Accounts Manager, where they worked with major accounts.

Throughout their career, Joe has demonstrated a strong ability to develop and implement strategic plans, build and lead teams, and drive business growth.

Jose Maria (Joe) Fregoso attended the Universidad Autónoma de Guadalajara from 1986 to 1990. During their time at the university, they focused on Communication and Media Studies.