MacKenzie Taron

Mackenzie Taron is an experienced digital marketing professional currently serving as the Digital Lifecycle Marketing Manager at Wurth Canada since April 2023. In this role, Mackenzie manages the digital lifecycle operations for both new and existing customers, focusing on enhancing the on-site signup experience and email marketing. Previously, Mackenzie held positions as Digital Marketing Manager at Twitch, where streaming a variety of video games was a key responsibility, and as Digital Marketing Strategist at Northern Commerce, specializing in email and SMS campaign strategies. Mackenzie's extensive background includes roles at Freebies.com Inc. as Email & Affiliate Marketing Manager, where list quality and deliverability were prioritized, and as Digital Marketing Manager at Lally Auto Group, overseeing various digital marketing initiatives. Mackenzie holds an Associate's Degree in Advertising and Marketing Communications and a Certificate in Design Foundations from Conestoga College.