Lorena Sagrada

Lorena Sagrada has extensive experience in sales and business management. Currently serving as Head of the Sales Department at Würth Modyf since January 2017, Lorena oversees a team of 14 in back office operations and 5 Key Account Managers, focusing on sales targets and client invoicing. Prior experience includes roles such as Business Consultant and Project Manager at CatalunyaCaixa, where responsibility included administrative support, KPI monitoring, and strategy implementation. Lorena's career began at Citi as an Electronic Banking Customer Senior Representative, followed by a management position at Inditex in Zara Ireland, and an internship at Unisys. Lorena holds a Postgraduate degree in Financial Management from Universitat Pompeu Fabra and a degree in Business Administration from Universitat Autònoma de Barcelona.