In her role, Musa is responsible for driving future-focused innovation through WWP Beauty’s marketing, creative and innovations teams and initiatives globally. Additionally, Musa is responsible for upholding the newly established WWP Beauty pillars which promise that the company will provide their customers service in partnership and future-focused innovation at the global scale.
Musa has exemplary experience in marketing, product development and innovation across all beauty categories with a history of creating and launching new and award-winning product concepts. Her comprehensive experience in strategic planning, budgeting, brand management, operational management and category management has been showcased in several executive-level marketing roles.
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