Hugo Rocha is an experienced professional specializing in fraud prevention and customer relationship management. Currently serving as an Analista PL de Inteligência e Investigação Antifraude at GIF International since April 2023, Hugo focuses on investigating fraudulent activities in e-commerce and marketplaces, employing specialized methods for identifying suspicious profiles. Previously, Hugo held roles at iFood and NoVerde as an Analista PL de Prevenção à Fraudes, managing fraud-related customer service queues and analyzing quality indicators. Additionally, Hugo has experience in customer experience analysis and social media management from positions at POLISHOP, Mandaê, CENTAURO, and Groupon. Hugo holds a degree in Gestão de Marketing from Centro Universitário Católico Italo Brasileiro.
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