Pedro Janela

Pedro Janela is a visionary leader and founder of WYgroup, a premier Customer Experience company in Portugal with 500 talents across various sectors including Design, Tech, Content, Data, and Education. With a strong focus on interactive and digital marketing, Pedro serves as the CEO of the holding company, overseeing a portfolio of seven companies and driving significant growth. In addition to managerial roles at Bliss Applications, WYcreative, and WYperformance, Pedro actively participates in the education sector as an invited lecturer at ISEG, Lisbon Digital School, and INDEG-ISCTE, specializing in Digital Marketing, Technology, and Innovation. As a business angel and partner at eggNEST, a seed capital fund, Pedro invests in multiple startups. Pedro Janela's extensive education includes programs at prestigious institutions such as Columbia Business School, Northwestern University's Kellogg School of Management, and The Wharton School.