Jennifer Sego

Jennifer Sego has over 10 years of professional experience in marketing, account-based marketing, and student engagement. Jennifer began their career in 2012 as the Program Coordinator at The University of Texas at Dallas, where they designed and implemented cultural, transitional, and academic programs. Jennifer then took on the role of Assistant Director of Intercultural Programs and Interim Director of Global Engagement, overseeing communication and marketing efforts for the unit. In 2018, Jennifer moved to Armor Cloud Security as an Account-Based Marketing Manager, where they acted as a liaison between marketing and sales to develop 1:1 and 1: few tactics. Jennifer then joined Bloomreach in 2019 as Head of Account Based Marketing, Head of Global Campaigns, and ABM + Campaign Manager. In their current role, they have developed the strategy and execution framework for a global ABM plan and planned and executed multi-tactic campaigns. Jennifer is now the Director of Demand Generation at Wyng, a position they began in 2022.

Jennifer Sego holds a Bachelor of Science in Business Administration and Management, General from The University of Texas at Dallas and a Master of Education in Higher Education and Student Affairs from the University of South Carolina.