Jennifer McAdams

Jennifer McAdams is an accomplished marketing executive with extensive experience in leading demand generation and marketing strategies across various sectors. Currently serving as Chief Marketing Officer at Xactly Corp since October 2023, Jennifer has previously held significant roles such as Executive Director of Marketing at Vista Equity Partners, where responsibilities included developing marketing best practices for a portfolio of B2B software companies. Jennifer's career highlights include leadership positions at notable organizations including Progress, Ixia, Kaseya, SAP SuccessFactors, and Cisco Systems, focusing on integrated marketing, demand generation, and campaign management. Holding an MBA in Marketing from Suffolk University and a BS in Communications from Northeastern University, Jennifer demonstrates a robust background in effectively driving marketing initiatives and enhancing brand presence in competitive markets.