Adrianne Baird

Adrianne Baird has a rich and diverse work experience in digital marketing and management roles. Adrianne is currently working at xbim Ltd as a Partner Marketing Manager. Prior to this, they served as the Head of Search & Optimisation at Route from 2019 to 2022.

Before joining Route, Adrianne worked as a Freelance Digital Marketing Specialist from September 2017 to March 2019, where they provided their expertise to various clients.

Adrianne also held the position of Strategic Marketing Manager at Seaward Group from July 2016 to September 2017. This role involved developing digital systems and implementing marketing strategies to enhance the company's capabilities. Adrianne played a crucial role in conducting market research to understand customer needs and developed a product roadmap.

From May 2012 to June 2016, Adrianne worked as the Head of Digital at Culpitt Limited, a US-owned manufacturer and wholesaler. In this role, they developed a digital infrastructure to cater to the increased demand for their cake products, especially after the popularity of the television show 'The Great British Bake Off.' Adrianne collaborated with a cross-functional team to create a digital platform aligned with existing systems.

Prior to that, Adrianne worked at Nixon Hire as a Digital Marketing Specialist from January 2010 to May 2012, where they specialized in digital marketing strategies. Adrianne also has experience as a SiteBuilder Manager at Enigma Interactive from January 2006 to February 2009.

Overall, Adrianne Baird has demonstrated their skills and expertise in digital marketing, strategic planning, and team collaboration throughout their career.

Adrianne Baird obtained their Marketing and Management MA degree from the University of Glasgow, where they studied subjects such as marketing communications, marketing strategy, international law, accounting, economics, and French. Adrianne completed their education between the years 2000 and 2004.