Martin Zierheim

Martin Zierheim is an accomplished executive with a strong background in technology and operations within the automotive industry. Currently serving as CEO at xelerate.tech since February 2022, Martin previously held the position of COO at Critical TechWorks from October 2018 to January 2022. Martin's extensive experience at BMW Group as Head of IT-Strategy from February 2015 to January 2022, and at AUDI AG in various roles including Head of Shopfloor IT and Assistant to the CIO from January 2009 to January 2015, underscores a deep expertise in IT and production strategies. Early career experiences include roles at Porsche AG and Mercedes-Benz China, culminating with an educational foundation in Wirtschaftsinformatik from Technische Universität Ilmenau.