Dunia Ibarra

Dunia Ibarra is an accomplished media professional with over 15 years of diverse experience in media planning and buying across various platforms, including digital, traditional, and non-traditional channels. As the Managing Partner at CAWA since June 2016, Dunia founded a media collective responsible for over $25 million in digital media spend, employing advanced media planning tools for strategic analysis and client reporting. Previous roles include Digital Media Lead at XenoPsi, Media Lead at KPI Agency Inc., and Media Supervisor at INNOCEAN USA, where Dunia managed significant media accounts and led teams to execute successful campaigns. Dunia's expertise also encompasses strategic planning and media negotiations for high-profile clients in multiple industries.