Jia Wei

Jia Wei is an accomplished marketing professional with extensive experience in the technology sector, currently serving as the Head of Marketing for Western Europe at Xiaomi Technology since January 2023. Previously, Jia Wei held the position of Head of Marketing at Xiaomi Iberia from October 2019 to October 2023, and served as Marketing & PR Director at Hisense Iberia and ZTE España. Notable achievements include significant brand awareness growth and successful product launches, including selling over 100,000 smartphones in under a year with Telefónica. Furthermore, Jia Wei has a strong foundation in business consulting, having worked at IVC Group, and has experience as a design assistant at Digno, S.L. Educational qualifications include a Business Executive Program from Harvard Business School and degrees in Spanish with a focus on international trade from Guangdong University of Foreign Studies and Globalization from the Universitat de Barcelona.