Safaa Benazzouz

Safaa Benazzouz is an experienced executive in media sales and distribution, currently serving as EVP Distribution at Xilam Animation, responsible for sales across Latin America, the Middle East, Africa, and Southern Europe. Safaa has played a pivotal role in implementing new processes within the organization and in the strategic development of the distribution department. Prior to Xilam, Safaa held various positions at Superights, including Sales Manager and International Sales Executive, overseeing sales in multiple regions while actively participating in key international markets. Early career experiences include roles as an International Sales Assistant at Mediawan and internships at UGC, Hanway Films, and Banque Populaire Maroc. Safaa holds an MBA in Audiovisual Production and a Bachelor's degree in International Finance, complementing a strong academic background with practical industry knowledge.