Clare Patterson

Clare Patterson has extensive work experience in marketing and business management. Clare is the Founder of Reason Why, a B2B marketing agency and strategic go-to-market consultancy. Clare is also the Marketing Director at Xperience, where they help organizations drive digital transformation. Previously, Clare worked at Equiniti for 9 years as the Head of Marketing EQ Digital, leading a growth-focused marketing team and overseeing a major marketing transformation program. Prior to that, they worked at ICS Computing Ltd, where they progressed to become the Marketing Manager and played a key role in the company's success and rebranding efforts.

Clare Patterson has a varied education history. Clare completed their Bachelor of Arts degree in European Business and Technology from Coventry University between 1993 and 1997. In 1997 and 1998, they pursued a Master's degree in Human Resources from the University of Stirling. Clare also obtained an Advanced Certificate in Marketing from the Chartered Institute of Marketing (UK) in June 2001, which they completed at Queen's University Belfast between 2001 and 2002. Clare attended Bloomfield Collegiate in Belfast from 1987 to 1993.