Irina Shchugoreva

Irina Shchugoreva has a diverse work experience in the gaming and marketing industry. Irina started their career at Game Insight in 2013 as a QA & Customer Support Manager, and later became the Lead Community Manager and Customer Service Lead. In these roles, they were responsible for managing customer support and community engagement.

In 2016, Irina joined Xsolla as the Lead Community & PR Manager, where they played a key role in building and managing the company's community and public relations activities. Irina then transitioned to the role of Product Marketing Manager, where they contributed to the marketing strategy of the company's products.

Later, Irina took on the role of Brand Manager at Xsolla, where they managed the design, video production, and editor teams to ensure timely delivery of creatives. Irina also handled event management, including booth design and layout, product display, and partnerships. Irina successfully organized the company's presence at numerous international events and managed a significant budget.

Currently, Irina serves as the Head of Marketing Creatives at Xsolla. In this role, they oversee the workflow of three teams and manages the creation and delivery of high-quality content. Irina has achieved notable results, such as reducing expenses and increasing productivity, establishing effective workflow policies, and introducing automation to enhance efficiency. Irina has also assembled a talented team and successfully achieved strategic goals.

Overall, Irina Shchugoreva has demonstrated their expertise in marketing, community management, event management, and leadership throughout their career.

From 2009 to 2014, Irina Shchugoreva attended the State University of Management (SUM), where they earned a Specialist degree in management. Irina'sfield of study was information management.