Lital Grossman has held various roles in the marketing and engineering fields since 2005. Her most recent role is as VP of Marketing for Xyte and Hysolate, both positions held since 2020 and 2021 respectively. Prior to that, they were Director, Head of Digital Marketing at Experitest from 2018 to 2020, where they managed and planned all digital activities and campaigns, and was in charge of demand generation and lead funnel, journeys, qualification, social media, marketing analytics and website. Lital also managed a team of four people. From 2015 to 2018, they were Product Marketing at CYBERBIT, where they were responsible for all product marketing materials, and led the company's analyst relations and activities with analyst firms. From 2010 to 2015, they held two roles at Elbit Systems Ltd; Head of Cyber Group and Cyber Product Manager. As Head of Cyber Group, they led the business strategy, business development and marketing activities for Elbit's cyber products in Israel and worldwide. As Cyber Product Manager, they shaped Elbit's leading cyber products and adjusted them to market requirements, defined roadmaps and R&D efforts, and emphasized technological and conceptual innovation in the fields of cyber defense. Finally, from 2005 to 2010, they were a Verification Engineer at Texas Instruments, where they tested TI's leading chip for cable modem at both module level and chip integration level using E language (Specman).
Lital Grossman attended Tel Aviv University from 2004 to 2008, where they obtained a Bachelor of Science degree in Electrical and Electronics Engineering.
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