Sonal Rai has worked in various roles in the marketing and sales field since 2009. Sonal began their career with Indian Oil Corporation Limited as a Sales Officer (LPG- Consumer Sales), where they managed end to end direct sales of Bulk LPG and business development of reticulated systems. In 2012, they worked as a Summer Intern at Accenture Management Consulting, where they developed a market entry strategy for a Japanese conglomerate and a sales capability build offering. From 2013 to 2019, they worked at L'Oréal in various roles, including Marketing Manager (Maybelline Newyork ), Brand Manager ( Garnier), and Asst. Manager Sales ( Modern Trade). In their last role at L'Oréal, they handled over 10 national key accounts and 5 regional key accounts, and supported marketing endeavors and activities through a field team. In 2019, they moved to Zydus Wellness Ltd. as Senior Marketing Manager ( Complan), and currently they are working as Chief Marketing Officer at XYXX Apparels since 2022.
Sonal Rai obtained their Bachelor of Technology (B.Tech.) in Electrical Engineering from the Indian Institute of Technology (Banaras Hindu University), Varanasi, between 2005 and 2009. In 2011 and 2013, they attended the Indian Institute of Management Ahmedabad, where they obtained their PGDM. Sonal also attended ESCP Business School in 2012. Prior to this, they attended Dr. Virendra Swarup Education Center, Avadhpuri, Kanpur. In 2016, they obtained The Essentials of Digital Marketing Fast Track certification from L'Oréal.
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