Eric Roesinger

Eric Roesinger is an experienced professional in market development and product management with a significant tenure at Yakima Products since September 2005. Currently serving as the Director of Market Development for EMEA, Eric Roesinger focuses on enhancing brand awareness and market share in the EMEA and Latin American regions. Previous roles at Yakima include overseeing international omni-channel market development, driving profitability through expanded supply pathways, and leading brand management and marketing efforts across various product lines. Prior to Yakima, Eric Roesinger worked as Sales and Marketing Manager at Mountain Cycle / Kinesis USA and as Store Manager at Lakeside Bicycles. Eric Roesinger holds a BA in German Literature and Business Administration from the University of Oregon.