Ana Claudia Fernandez Baca Arsentales

Ana Claudia Fernandez Baca Arsentales is a seasoned marketing professional with extensive experience in brand management and product strategy across multiple countries including Peru, Colombia, and Mexico. Currently serving as the Corporate Brand Manager for Skincare & Suncare at Yanbal, roles have included leading marketing strategies for beauty and sports categories at Ripley Perú and managing makeup category performance at Yanbal. Ana Claudia began the career as a Trainee in a high-potential program at Yanbal, progressing through roles that involved demand analysis and marketing optimization. Additionally, experience includes a commercial internship at Belcorp, emphasizing supplier management and trade marketing coordination. Ana Claudia holds a bachelor's degree in Industrial Engineering from Universidad de Lima and studied Business Administration at Universidad de Salamanca.