Kendra Poppy

Kendra Poppy is a seasoned marketing professional with extensive experience in brand marketing and audience growth. Currently serving as Head of Brand Marketing and Senior Director of Marketing at Yardzen since November 2019, Kendra has been instrumental in developing and executing marketing strategies that encompass brand, performance, and partnerships. As a founding member of Yardzen, Kendra plays a key role in product positioning and brand communications. Prior to Yardzen, Kendra held roles at Sunset Publishing Corporation as Director of Audience Growth, significantly increasing website traffic and social media audience. Additional experience includes social media management at Facebook and community management at Google, alongside a robust academic background with a Bachelor of Arts from Smith College and advanced studies in Literature at the University of California, Berkeley, and the University of California, Santa Cruz.