Shawn Crenshaw

Director of Data at Yello

Shawn Crenshaw has worked in various roles across the data and analytics field for the past 15 years. From 2006 to 2013, they worked at Bank of America as a Lead Data Analyst and HRIS Product Manager. From 2013 to 2015, they worked at Coca-Cola Bottling Co. Consolidated as a Sales and Marketing Reporting and Analytics Manager. From 2015 to 2018, they worked at The Hartford as an HR Data and Business Consultant. From 2019 to 2021, they worked at Caring.com as a Business Intelligence Manager. Currently, they are the Analytics and Insights Manager at Channel Bakers and is tasked with creating sustainable, nimble analytical solutions to drive speed to insights and actions. In 2022, they will become the Director of Data at Yello.co.

Shawn Crenshaw obtained a Bachelor of Science (BS) in Management Information Systems, General from The University of Alabama between 1997 and 2001. Shawn also obtained a BS in Management Information Systems from The University of Alabama during the same time period. In addition, Shawn Crenshaw holds certifications from Amazon, including AMC: Clean Room Analytics Practitioner (obtained in August 2022), Amazon Advertising Foundations, Amazon DSP Campaigns, Reach Shoppers with Sponsored Display, and Sponsored Ads Foundation (all obtained in November 2021).

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