Daniella Peri

Daniella Peri is a seasoned entrepreneur with a diverse background in leadership and project management. Currently serving as CEO and co-founder at Ylse Design since October 2023, Daniella specializes in creating bespoke headboards in Sweden. Previously, as CEO and founder of Yoppie from November 2019 to April 2024, Daniella successfully scaled the brand to six-figure revenue while focusing on improving menstrual health. Daniella has also held roles in marketing and project management, including as an It-fluencer for Daniel Wellington, project manager at Intercorp Group, and legal assistant at Intertrust. Daniella’s educational background includes studies in economics from Uppsala Universitet and graphic design and communication from Berghs School of Communication.