Drew Middleton

Head Of Social Strategy & Digital Marketing at YMU

Drew Middleton currently serves as the Head of Social Strategy & Digital Marketing at YMU, starting in August 2024. Prior experience includes multiple roles at LADbible Group from March 2017 to August 2024, such as Head of Social Platform Strategy and Associate Strategy Director. Prior to that, Drew was the Digital Marketing Manager at black+blum, where management of global B2C digital marketing channels led to a significant revenue increase. Experience also includes content creation and strategy development at BlueJam Media, and editorial roles at ZOO Magazine, where Drew achieved substantial organic growth across social platforms. Drew began a career in customer service and marketing roles with organizations including Tesco PLC and Channel 4. Education includes a Bachelor's Degree in English Language and Linguistics from the University of Kent.

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