Shawn Liao

Shawn Liao is a seasoned marketing professional with extensive experience in digital marketing and operations across various industries. Currently serving as a Game Marketer at Yodo1 Games since May 2023, Shawn previously held key roles at Baidu Chengdu as Advisor for Marketing Operations and EC Marketing Head, where strategic consulting and eCommerce project management contributed to significant revenue growth. Notable accomplishments include delivering a 200% year-over-year growth in PPC marketing at Trip.com and pioneering mobile-focused acquisition campaigns at Agoda. Shawn's career began at Alcatel-Lucent Enterprise as an IT Support Engineer, and academic credentials include a Bachelor's degree in Electrical and Electronics Engineering from Chengdu University of Information Technology.