Larbi Alaoui Belrhiti

Founder and co-CEO at YoLa Fresh

Larbi Alaoui Belrhiti has an extensive work experience. Larbi is the Founder & co-CEO of YoLa Fresh, a company focused on revolutionizing the fresh produce industry in Africa. Prior to this, they served as the SVP, Group Managing Director of Jumia Express Logistics at Jumia Group. Larbi also held the position of CEO Morocco at Jumia E-Commerce, Jumia Food & Jumia Pay, where they played a key role in expanding the B2C e-commerce platform in Morocco. Before joining Jumia Group, Belrhiti was the Founder & CEO of Avito.ma, the number one classifieds site in Morocco. Larbi also founded and served as CEO of TheMafiaBoss.com, a popular mafia-themed social game with millions of registered members. Belrhiti began their career as a Consultant at Accenture and later worked as a Software Engineer at Oracle.

Larbi Alaoui Belrhiti has a diverse education history. Larbi completed an Executive MBA program at HEC Paris in the year 2013. Prior to that, they pursued a Master of Computer Engineering degree at Polytechnique Montréal from 2002 to 2004. Larbi began their educational journey at McGill University, where they obtained a Bachelor of Computer Science degree from 1999 to 2002. Additionally, Larbi obtained a certification in Entrepreneurial Leadership & Innovation Management from Babson College in 2012.

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