Roberta Baesse

Roberta Baesse is an experienced professional in digital marketing and customer analytics, currently serving as Team Leader at YOOX NET-A-PORTER since January 2016. In the role of Digital Marketing Team Leader, Roberta oversees marketing budget planning and optimizes various marketing channels to maximize revenue. Previously, as Team Leader for Customer Analytics, Roberta implemented a customer-centric approach to enhance the purchasing experience and improve customer retention. Prior to YOOX, Roberta worked as a Senior Business Analyst at Accenture from 2006 to 2015, where expertise in customer-centric projects was developed while managing a team and collaborating with numerous companies in the Telecom sector. Roberta's educational background includes a Laurea Specialistica in Mathematics from Università degli Studi di Milano, complemented by a Diploma in Geometra from Istituto Tecnico per Geometri Dante Alighieri.