Gabby Rojchin

VP of Operations and Digital Platforms, with an important focus on the company’s own retail-ready lifestyle accessories venture, Youzey. Reporting to Reaction Retail CEO and Founder, Janet Carter. Strategic focus on Reaction Retail’s expansion into the direct-to-consumer digital space, as well as its aggressive growth plans for its consumer side of the business. Bringing over 30 years of experience as a business leader and brand builder. Influenced by her childhood spent living in multicultural environments, Gabby gets her energy from working and playing with people of diverse backgrounds. This has served her well throughout her career in building powerful brands and strategies for their growth and operations.