Marius Kahlert

Marius Kahlert's work experience is as follows:

1. Senior Growth Marketing Manager at Inyova Impact Investing (2021-present):

- Served as a subject matter expert in email and lifecycle marketing.

- Responsible for managing Inyova's CRM, including adhoc newsletter campaigns and lifecycle journeys.

- Played a key role in the success of Inyova's Crowdinvesting campaign in 2022.

- Developed the email strategy based on A/B tests, best practices, and competitive insights.

- Implemented and analyzed A/B tests to generate customer insights.

- Introduced the monthly newsletter to position Inyova as a thought leader in impact investing and retain customers.

- Implemented new features in the newsletter to enhance customer experience.

- Provided regular reporting and performance updates.

- Supported website relaunch in Switzerland.

- Supported product and development teams in product discovery and development.

- Collaborated with various stakeholders internally.

- Created content for newsletters and blog posts.

2. Business Consultant in CRM and E-Mail Marketing at Optimizely (2018-2021):

- Managed consulting projects for Optimizely's clients in marketing campaigns and AI-personalization tools.

- Oversaw the conceptualization and realization of marketing automations, including audience analysis, goal setting, set-up, reporting, and optimization.

- Provided full-service client support in on-site personalization, email recommendations, and triggered messages.

- Prepared and hosted client workshops, trainings, and webinars.

- Prepared blog articles focused on personalized marketing strategies.

- Produced the annual benchmark report, including analyses and content creation.

- Conducted internal and external trainings and knowledge sharing.

- Spoke at OMR and DMEXCO events.

3. Sabbatical at Canada from coast to coast (July 2018-October 2018).

4. Senior CRM Executive BENL and CRM Executive BENL at Secret Escapes (2017-2018):

- Managed CRM activities for the BENL market.

- Lead role transitioned from CRM Executive to Senior CRM Executive.

5. Junior CRM Manager at Lieferheld.de at Delivery Hero (September 2016-March 2017).

6. Student Assistant Marketing and Sales at com4buy.de (August 2015-July 2016):

- Assisted in conceptualizing and implementing marketing campaigns both online and offline.

- Created content for the com4buy blog, Facebook, and the newsletter.

- Conducted market analyses for pricing and assortment decisions.

- Assisted in shop administration and stock maintenance.

7. Student Assistant Data Administration at Lieferservice.de and Lieferando at Takeaway.com (August 2014-April 2015).

8. Intern Social Media and Mobile & Innovation Marketing at PayPal (August 2013-April 2014):

- Managed social networks and evaluated success via Sprinklr.

- Conceptualized and implemented a Facebook co-marketing campaign.

- Planned and supported innovation campaigns.

- Conducted mobile usage data analysis and created monthly infographics on m-commerce.

- Assisted in establishing a social media customer service.

9. Intern at Berlin Convention Office at visitBerlin - Berlin Convention Office (February 2013-July 2013).

10. Intern Online Marketing, SEO, Social Media at Ciao.de at Ciao | Shopping Guide GmbH (January 2012-June 2012).

Marius Kahlert has a diverse education history. Marius obtained a Master of Science (MS) degree in Business Administration from the University of Twente between 2014 and 2016. Prior to that, they completed a Bachelor of Business Administration (BBA) degree in International Marketing Management from Saxion University of Applied Sciences from 2009 to 2013. In 2012, Marius briefly studied at the University of Seoul in South Korea, and in 2011-2012, they attended Syddansk Universitet, also known as the University of Southern Denmark. The specific degrees or fields of study pursued during these two periods are not provided.