Isac Paddock

Isac Paddock is a seasoned professional in brand communication and social media management, currently serving as Sr. Manager for Global Brand Communication at YT Industries since October 2022, after previously holding the position of Athlete Communications Manager. Prior experience includes Social Media Manager for EF Education First and Head of Social Media at YT Industries, where Isac developed global social media strategies and drove significant engagement, achieving 21 million impressions at the DH World Champs 2020 and 18 million at Crankworx Whistler 2019. Additional freelance work includes photography for notable clients such as Trek Bicycles and Redbull. Isac's education at Wigan & Leigh College from 2013 to 2015 provided a foundation for a successful career in the cycling industry.