Prashant Jha

Prashant Jha is a seasoned professional in marketing science and data analysis with extensive experience in the CPG and QSR industries. Currently serving as Lead Marketing Scientist at Yum! Brands since September 2021, Prashant specializes in Market Mix Modelling, utilizing advanced statistical techniques to guide data-driven marketing decisions. Previously, Prashant held roles as Senior Marketing Scientist at Techieaze Consultancy Services and Senior Data Analyst, focusing on data management and analysis for the banking and insurance sectors. Prashant possesses a Master of Computer Applications from APJ Abdul Kalam Technological University and a Bachelor of Computer Application from Chaudhary Charan Singh University.