Sumedha Dutta

Sumedha Dutta is an experienced marketing science professional currently serving as Associate Director at Yum! Brands since April 2021, following a tenure as Head of Marketing Science at Kvantum Inc. from April 2018 to April 2021. Previous roles include Associate Director and Principal Marketing Scientist at Kvantum Inc. and Senior Research Manager at IMRB International, specializing in customized marketing projects for multinational FMCG, Fashion, and Consumer Healthcare companies. Sumedha's expertise encompasses all aspects of research project management, from defining business questions to delivering actionable insights. Early career roles include Research Executive at Varenia CIMS and HR Officer at Hitaishi-KK Manufacturing Company, complemented by internships at PricewaterhouseCoopers India. Academic qualifications include an MBA from Praxis Business School and MSc and BSc degrees in Food & Nutrition from the University of Calcutta and Calcutta University, respectively.