Laith Masad

Laith Masad has extensive experience in customer value management and retention, currently serving as a Base Management and Retention Senior Manager at Zain KSA since February 2017. Previous roles at Zain KSA include Customer Value Management & Retention Manager and Senior Specialist, where responsibilities included defining retention strategies and cross-functional alignment. Prior to Zain KSA, Laith worked at Umniah from January 2014 to January 2017 as a Customer Value Management Specialist, focusing on developing customer offers and reducing churn rates. Laith's career began at Zain Jordan, where positions included Commercial Team Leader and various marketing roles from September 2009 to December 2013. Laith holds a degree from Albalqa Applied University, completed in 2009.