Haydee Demmig Lopez

Haydee Demmig Lopez is a seasoned professional with extensive experience in direct marketing and CRM, currently serving as the Global Direct Marketing Manager and Project Manager at Zalando since January 2019. Responsibilities include managing CRM tool integration, supporting lifecycle and commercial campaigns, and enhancing communication platform features. Previous roles include Account Manager at 360dialog, where management of large account portfolios and media solution strategies were key functions, and various marketing analyst and specialist positions at Axel Springer Plug and Play Accelerator, ImmobilienScout24, and X-visual Technologies. Haydee holds a Master's Degree in International Business Administration and a Bachelor's Degree in the same field from Hochschule für Technik und Wirtschaft Berlin, complemented by a semester abroad at EAE Business School.