Bee Ying Kee

Bee Ying Kee is an experienced professional in the e-commerce and luxury marketplace sectors, currently serving as the Regional Manager for Luxury Marketplace at ZALORA Group since January 2022, where significant focus on acquisition and effective promotion strategies has driven profit contributions. Prior to this role, Bee Ying Kee achieved over 100% year-on-year sales growth as the Regional Associate Manager at ZALORA, leading a team across multiple markets. Additional experience includes key account management at Shopee, overseeing the Skincare subcategory and managing campaigns within the Health & Beauty and Groceries categories. Early career roles included administrative and account clerk positions at Arrigo Trading Sdn. Bhd. and an internship at KPMG Malaysia, contributing to management consulting efforts. Academic qualifications include a Master’s Degree in International Business and Strategy from Lancaster University and a Bachelor’s Degree in Accounting and Finance from Sunway University.