In June 2022, Patrick Schwing joined Zaxby’s as the Chief Marketing and Strategy Officer where he oversees integrated media & advertising communications, culinary innovation, digital sales channels, and consumer insights.
Previously, he served as Arby’s Chief Marketing Officer and President of the Franchise Association at Arby’s for more than two years leading the brand strategy and experience. Prior to Arby’s, Patrick held domestic and international marketing roles at Procter & Gamble, where he worked across the group’s portfolio on brands such as Pantene, Head & Shoulders, Herbal Essences and Oral-B. In 2020, he was named one of Business Insider’s “25 CMOs to Watch.”
Along with Patrick’s vast professional experience, he has spent time as a Board Chairman for the Arby’s Foundation, which focuses on childhood hunger, youth leadership and career readiness. He holds a bachelor’s degree in marketing from Miami University.
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