Nidhi Deshani

Nidhi Deshani is a skilled professional in performance marketing, currently serving as Team Lead for Paid Social at ZD India® since June 2022. Previously, Nidhi held the position of Social Media Manager at Digital Friend from October 2020 to May 2022, leading a team of content creators and managing social media accounts for over 20 brands across various industries. Early career experiences include a Social Media Marketing Internship at iHub Gujarat and a project at Adani Airport Holdings Ltd focused on analyzing non-aeronautical revenue. Nidhi also completed a Management Internship at Adani Wilmar, concentrating on Distribution Management System software. Nidhi holds a PGDM in Infrastructure Management from Adani University and a Bachelor of Commerce in Accounting and Finance from Saurashtra University.